I spent my last friday watching the presentations on 99% (Behance’s think tank). I think there are really good ones like the one from Threadless guys or one from Michael Bierut. But my personal favorite was from Ji Lee (Creative Director of Google Creative Lab).

He talks about how personal projects may bring new perspectives and opportunities into one’s life. I was thinking on the same issue for a while that the best projects in creative career are the ones that you earn more less no money and I believe it is an important thing in life to follow your personal interests and even obsessions. His viral ad-spoofing bubble project is a genius idea and no surprise that many agencies adapted the idea later but that is for sure none of them were crazy enough to be the first. I think being creative is related to being brave and taking risks to be the first in something new.